WHAT WE DO
Reputation & Issues Management Social Media A corporate reputation can be crushed in mere minutes when bad news goes viral. It’s no longer possible to exclude blogs, Twitter, Facebook and YouTube from your communications planning. Sharon Merrill can help your company quickly get up to speed in social media.
As a first step, we’ll focus on preventing the unauthorized use of your brand and product names on social networking websites. Then we’ll help you establish processes for keeping tabs on what’s being said about your company in the social media universe, responding to misinformation immediately, and using social media proactively in your communications program.
THOUGHT LEADERSHIP
Activists and Boards Share Common Ground
Giving Life to your Presentation
Board Shareholder Communications
RELATED CASE STUDIES
Leveraging a performance turnaround to rebuild credibility
A small-cap company suffered a reversal of fortune on Wall Street. ››
Blunting the impact of missed earnings
A software company preemptively announces an earnings shortfall with a conference call followed by a cross-country road show. ››
Presentation training to enhance management credibility
The leaders of a technology company needed to significantly improve their presentation skills in advance of an investor day event intended to showcase the strong management team.››
Use survey research to refresh corporate messaging
A small maker of medical devices had failed to generate investor interest in its first year as a public company. ››
Battling for board seats
Company is faced with a dissident shareholder group—led by 5% holder—that is attempting to grab board seats at the annual meeting. ››
Executive training to improve communication skills
A newly promoted CFO had no prior experience communicating with investors or the business media. ››
