Sharon Merrill, Inc.
WHAT WE DO
Critical Communications
Reputation & Issues Management

Reputation & Issues Management   Media Relations   Success in media relations starts with understanding what media people look for in selecting a story to cover. We work with you to find newsworthy developments inside your business and then identify the reporters and editors most likely to take an interest.

In addition to placing stories, our media relations services include writing and distributing news releases and bylined articles and cultivating “trusted source” relationships for clients. Whether we are courting the mainstream media or targeting the universe of blogs, social and online media, we understand how to most effectively position your management team—and your company.

THOUGHT LEADERSHIP
The Podium

Read more Reading Body Language

Read more Activists and Boards Share Common Ground

Read more Prepare for Proxy Access Now

Read more Giving Life to your Presentation

Read more Winning the Gunfight

Read more Getting Ready for the IPO

Read more Think Like a Politician

Read more To Split or Not to Split

Read more Board Shareholder Communications

Read more Proxy Access: Time to Get Ready

Read more Preparing for the Media

Read more Crisis Communications: How to Best Prepare

RELATED CASE STUDIES
Rebuilding Credibility
Leveraging a performance turnaround to rebuild credibility

A small-cap company suffered a reversal of fortune on Wall Street. ››

Communicating Shortfalls
Blunting the impact of missed earnings

A software company preemptively announces an earnings shortfall with a conference call followed by a cross-country road show. ››

Management Credibility
Presentation training to enhance management credibility

The leaders of a technology company needed to significantly improve their presentation skills in advance of an investor day event intended to showcase the strong management team.››

Perception Audit
Use survey research to refresh corporate messaging

A small maker of medical devices had failed to generate investor interest in its first year as a public company. ››

Proxy Fight
Battling for board seats

Company is faced with a dissident shareholder group—led by 5% holder—that is attempting to grab board seats at the annual meeting. ››

Presentation Training
Executive training to improve communication skills

A newly promoted CFO had no prior experience communicating with investors or the business media. ››