WHAT WE DO
Investor Relations STREETSCOPE®: Actionable Insight for Corporate Decision-Making Sharon Merrill’s customized STREETSCOPE perception audit produces a candid, unfiltered picture of how your company is really perceived on Wall Street. Every STREETSCOPE consists of interviews with a targeted group of your company’s prospective, current and former investors and analysts. Because we provide them with anonymity, we receive answers they would be reluctant to tell your management team or board. With STREETSCOPE, you receive actionable insight. At the end of the process, our senior executives meet with you to present the findings and, most important, discuss specific steps to address any misperceptions.
THOUGHT LEADERSHIP
Activists and Boards Share Common Ground
IRO-zilla and the Earnings Call
How to Build a Compelling Investment Thesis
Giving Life to your Presentation
It’s Time to Face Social Media for IR
Age of Diminished Sell-side research
RELATED CASE STUDIES
Cultivating sell-side analysts and institutional investors
Analyst meetings in key U.S. money centers, combined with a well-attended Investor Day and business media interviews, generated awareness on Wall Street for a newly public software company. ››
Correcting investor misperceptions
Meetings with analysts, coupled with clear IR messaging, erase negative impressions about an industrial company that were lingering from the past. ››
Blunting the impact of missed earnings
A software company preemptively announces an earnings shortfall with a conference call followed by a cross-country road show. ››
Hosting an analyst day
Wall Street casts a skeptical eye on a technology company’s entry into a new market with a recently introduced product. ››
Use survey research to refresh corporate messaging
A small maker of medical devices had failed to generate investor interest in its first year as a public company. ››
Starting life as a public company
Investor outreach and media coverage create visibility for a technology company following its IPO. ››
