WHAT WE DO
Investor Relations IPO Programs Since 1985, Sharon Merrill has guided scores of companies through the pivotal communications transition to life in the equity capital markets. Before the IPO we play an integral role by:
• Developing messaging that differentiates your company from its peers;
• Putting in place IR systems for interacting with Wall Street; and
• Training your employees about the responsibilities of working for a public company.
After the IPO, we assist you in building relationships with your new constituents. We counsel you on the critical task of managing investor expectations and ensuring you are delivering credible messages related to financial guidance and future corporate milestones.
THOUGHT LEADERSHIP
Activists and Boards Share Common Ground
IRO-zilla and the Earnings Call
How to Build a Compelling Investment Thesis
Giving Life to your Presentation
It’s Time to Face Social Media for IR
Age of Diminished Sell-side research
RELATED CASE STUDIES
Cultivating sell-side analysts and institutional investors
Analyst meetings in key U.S. money centers, combined with a well-attended Investor Day and business media interviews, generated awareness on Wall Street for a newly public software company. ››
Correcting investor misperceptions
Meetings with analysts, coupled with clear IR messaging, erase negative impressions about an industrial company that were lingering from the past. ››
Blunting the impact of missed earnings
A software company preemptively announces an earnings shortfall with a conference call followed by a cross-country road show. ››
Hosting an analyst day
Wall Street casts a skeptical eye on a technology company’s entry into a new market with a recently introduced product. ››
Use survey research to refresh corporate messaging
A small maker of medical devices had failed to generate investor interest in its first year as a public company. ››
Starting life as a public company
Investor outreach and media coverage create visibility for a technology company following its IPO. ››
