WHAT WE DO
Crisis Communications Stakeholder Communications In a world where corporate reputations can be tarnished in minutes, anyone with an Internet connection and a Twitter account should be considered armed and dangerous. Sharon Merrill provides the strategies, content and tools to communicate—quickly and effectively—with your employees, customers, suppliers, shareholders and other stakeholders. Our services include:
• Drafting key messages for each stakeholder group;
• Developing all communications materials including news releases, fact sheets, talking points, Q&A documents and blog posts; and
• Creating social media channels that enable you to instantly connect with employees, customers, shareholders and other groups vital to public opinion
THOUGHT LEADERSHIP
Activists and Boards Share Common Ground
It’s Time to Face Social Media for IR
Board Shareholder Communications
RELATED CASE STUDIES
Blunting the impact of missed earnings
A software company preemptively announces an earnings shortfall with a conference call followed by a cross-country road show. ››
Recovering from a disaster
A raging fire destroys a key corporate facility just prior to a $60 million acquisition to be funded by issuing stock. ››
Surviving a bankruptcy
A company’s subsidiary filed for Chapter 11 protection to resolve mounting lawsuits that were threatening overall corporate profitability. ››
Resolving corporate asbestos liability
No longer able to bear the cost of asbestos-related legal claims, an industrial manufacturer pre-negotiated a Chapter 11 plan, including creation of a 524(g) trust, with key members of the plaintiffs bar. ››
Battling for Board Seats
Company is faced with a dissident shareholder group—led by 5% holder—that is attempting to grab board seats at the annual meeting. ››
Shareholder Support for Acquisition
Client company decided to pursue a merger of equals that was met with resistance by a dissident group of activists. ››
