WHAT WE DO
Crisis Communications Message Development A well-executed crisis plan relies on the ability to disseminate concise, targeted messages to your company’s key audiences. As your strategic partner, Sharon Merrill’s role is to develop these messages by quickly getting up to speed on your business as well as your constituents. In developing the message framework, we will focus on:
• Communications goals and objectives;
• The anticipated reaction of stakeholders to the messages;
• Quotes and sound bites that can be persuasive in shaping public opinion; and
• “Holding statements” that can be used immediately after the crisis breaks
THOUGHT LEADERSHIP
Activists and Boards Share Common Ground
It’s Time to Face Social Media for IR
Board Shareholder Communications
RELATED CASE STUDIES
Blunting the impact of missed earnings
A software company preemptively announces an earnings shortfall with a conference call followed by a cross-country road show. ››
Recovering from a disaster
A raging fire destroys a key corporate facility just prior to a $60 million acquisition to be funded by issuing stock. ››
Surviving a bankruptcy
A company’s subsidiary filed for Chapter 11 protection to resolve mounting lawsuits that were threatening overall corporate profitability. ››
Resolving corporate asbestos liability
No longer able to bear the cost of asbestos-related legal claims, an industrial manufacturer pre-negotiated a Chapter 11 plan, including creation of a 524(g) trust, with key members of the plaintiffs bar. ››
Battling for Board Seats
Company is faced with a dissident shareholder group—led by 5% holder—that is attempting to grab board seats at the annual meeting. ››
Shareholder Support for Acquisition
Client company decided to pursue a merger of equals that was met with resistance by a dissident group of activists. ››
