WHAT WE DO
Crisis Communications Media Training When a crisis erupts, the media might call with questions—if you’re lucky. But if the scale of the crisis is large enough, the cable TV and network satellite trucks could simply pull into your parking lot unannounced. Not the situation you want to find yourself in without proper training. At Sharon Merrill, we work with you on every aspect of crisis media training.
We are believers in the power of preparation, so we spend a significant amount of time role-playing and rehearsing media interviews. You will learn how to proactively manage the onslaught of news media and stay on message in the face of difficult, and often confrontational, questions.
THOUGHT LEADERSHIP
Activists and Boards Share Common Ground
It’s Time to Face Social Media for IR
Board Shareholder Communications
RELATED CASE STUDIES
Blunting the impact of missed earnings
A software company preemptively announces an earnings shortfall with a conference call followed by a cross-country road show. ››
Recovering from a disaster
A raging fire destroys a key corporate facility just prior to a $60 million acquisition to be funded by issuing stock. ››
Surviving a bankruptcy
A company’s subsidiary filed for Chapter 11 protection to resolve mounting lawsuits that were threatening overall corporate profitability. ››
Resolving corporate asbestos liability
No longer able to bear the cost of asbestos-related legal claims, an industrial manufacturer pre-negotiated a Chapter 11 plan, including creation of a 524(g) trust, with key members of the plaintiffs bar. ››
Battling for Board Seats
Company is faced with a dissident shareholder group—led by 5% holder—that is attempting to grab board seats at the annual meeting. ››
Shareholder Support for Acquisition
Client company decided to pursue a merger of equals that was met with resistance by a dissident group of activists. ››
