WHAT WE DO
Crisis Communications Crisis Communications Planning The best time to dig the well is before you’re thirsty. That adage is especially true of crisis communications, where effective planning can help turn a potential corporate nightmare into well-earned credibility and positive recognition. Sharon Merrill is adept at analyzing the possible threats, responding immediately when necessary, developing communications strategy and helping to deliver the right messages to achieve key objectives:
• End the crisis as soon as possible;
• Preserve the company’s reputation
• Minimize market uncertainty
• Build stakeholder trust in management; and
• Gain recognition for discovering the problem and moving quickly to solve it
THOUGHT LEADERSHIP
Activists and Boards Share Common Ground
It’s Time to Face Social Media for IR
Board Shareholder Communications
RELATED CASE STUDIES
Blunting the impact of missed earnings
A software company preemptively announces an earnings shortfall with a conference call followed by a cross-country road show. ››
Recovering from a disaster
A raging fire destroys a key corporate facility just prior to a $60 million acquisition to be funded by issuing stock. ››
Surviving a bankruptcy
A company’s subsidiary filed for Chapter 11 protection to resolve mounting lawsuits that were threatening overall corporate profitability. ››
Resolving corporate asbestos liability
No longer able to bear the cost of asbestos-related legal claims, an industrial manufacturer pre-negotiated a Chapter 11 plan, including creation of a 524(g) trust, with key members of the plaintiffs bar. ››
Battling for Board Seats
Company is faced with a dissident shareholder group—led by 5% holder—that is attempting to grab board seats at the annual meeting. ››
Shareholder Support for Acquisition
Client company decided to pursue a merger of equals that was met with resistance by a dissident group of activists. ››
